A podcast is a new and trending way to convey your thoughts and ideas to a large number of
people with or without any technical support. According to Wikipedia, A podcast is an episodic
series of spoken word digital audio files that a user can download to a personal device for easy
listening. Streaming applications and podcasting services provide a convenient and integrated
way to manage a personal consumption queue across many podcast sources and playback
devices. Here, we are going to tell you how you can start your podcast easily step by step.
Decide Podcast Name & Niche
The first step is working on your podcast name and type. Make sure the name should not be too
long and a jawbreaker. It should be suited to your niche. There are various types of podcast such
as solo, interview, monologue, panel, fiction, non-fictional and much more. The popular one is
the interview. In this, you invite influencers and famous personalities to your talk show. You can
take up any type of podcast depending on your convenience and interest area.
Podcast Cover
Once you decide your niche your next step would be designing your podcast cover. For this, you
need a graphic designer or you can do this on your own with the help of some applications on the
internet such as Canva. Make sure, it is not tacky. It should be eye-catching and designed up of
soft colors. Along with this, it should match your podcast niche. You need to podcast cover for
your channel as well as for your episodes.
Working on Podcast Equipment
You don’t need many equipment’s for recording and uploading podcast. You can do this with
simple devices. It completely depends on your budget and how much you want to invest.
However, specialized and specific tools for the podcast are recommended for a better experience
and quality. Basic tools are Microphone, a computer, audio editing software, Portable XLR
recorder and Audio interface.
Some best microphones for recording podcast are Samson Q2U, ATR2100, Rode Smartlav+,
Rode Podcaster/Procaster, Blue Yeti, MXL990 and Shure SM58.
Recording & Structuring the Podcast
Next and the prominent step is recording the podcast. This is the step where the plan came into
action. This step will decide the success and failure of your channel.
The podcast should be divided into 3 parts. First, the intro- where you introduce you, your
partner and topic of your discussion to your audience.
Second, the body- it consists of your main content. Third, the outro- the summary and conclusion
of your discussion or your topic.
Make sure everything is pre-planned and you execute everything perfectly. Along with this, you
should record your podcast in a calm and suitable environment.
Editing the Podcast
Next step is editing the podcast. Once you record the podcast your next step would be editing the
podcast. This step involves fixing volume level, cleaning up, rearranging, cutting, pasting etc.
Initially, you may take time to edit the podcast but you will get used to it. If editing is not your
cup of tea, then you can hire a freelance editor, who will edit your podcast in exchange for some
reasonable amount of money. Some applications for editing software are pro tools, adobe
audition, descript, audacity and Garageband.
Uploading & Publishing the Podcast
Publishing your podcast is quite easy. You don’t have to deal with any hassle in uploading your
podcast. There are many platforms where you can upload your podcast. The popular one is
Spotify, Google Podcasts and Soundcloud. All you have to do is open an account on these
platforms and upload your podcast.
Promote your Podcast
Once you upload your podcast, your further step would be brand exercising. You have to tell the
people that you have started podcasting and invite them to listen to the same. You can ask your
friends and family to promote your channel within their networks. Also, you can create your
Instagram and Facebook page for your spreading your podcasting. However, you should more
focus on your content than anything else.
Pranav Jha (Co-founder of PIMS) Featured in Piyushkukreja’s Podcast
There are many well-known podcasters such as Serial, This American Life, Radiolab, The Daily,
TED Talks Daily, S-Town, etc. Once you begin attracting the audience, you can earn a pretty
amount from your podcasting through advertisement marketing, affiliated marketing, selling
merchandising, promotions, etc. Initially, you have to focus on your content and everything else
will fall into the place. Many people shut down their podcast channel after uploading 10-15
podcast. But, if you want to ripe the benefits from your podcast you have to be constant and
motivated.
The future of Podcasting is very bright and growing. The next big thing in the coming years is
Podcasting. According to some online sources, more than 55% population listen to the podcast in
America. If you are interested in making a career in Social Media Marketing then you should definitely check out PIMS’s Social Media Marketing Course. By the end of the year, India will have around 45 million listeners and these digits are growing without any full stop. This main benefit of podcasting is that you can listen from
anywhere and at any time irrespective of what you are doing.
